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Lucid Guys on Internet Marketing #19 – The Boy Who Got Hacked

20 June 2011 No Comment

Part 19 in a series of Internet Marketing videos featuring David Congreave and his assistant Beth Rudkin.

This week, David tells the gruesome story of the boy who got hacked…

To ask David and Beth an Internet Marketing question, send an email to video@davidcongreave.com

To subscribe to The Lucid Guys, visit http://www.youtube.com/thelucidguys


BETHANY
Hi, I’m Bethany Rudkin and this is my assistant David Congreave

DAVID
Did you just get a promotion that I don’t know about?

BETHANY
Sorry, I mean I’m David Congreave and this is my assistant Bethany Rudkin.

DAVID
Getting warmer – do you want to try again?

BETHANY
Can we just get on with it?

DAVID
OK – today I’m going to tell you a horror story called “The Boy Who Got Hacked”.

BETHANY
That sounds pretty gruesome.

DAVID
Well in actual fact it wasn’t the boy that got hacked, it was his web server.

BETHANY
That still sounds pretty scary.

DAVID
Well it is. Sorting out a hacked server takes time, and can temporarily grind your business to a halt. In fact, the only thing I can think of that is potentially more damaging to your business is hiring a family member.

BETHANY
Hang on, is this story about you.

DAVID
No, no, no… no. It happened to a friend.

BETHANY
OK

DAVID
So my friend David, er David… son, Davidson.

BETHANY
David Davidson?

DAVID
Yes. David Davidson has his server hacked. It crashed all of his blogs, and tried to install a virus onto the server to spread itself to other people.

BETHANY
Nasty. Was it hard to fix?

DAVID
Actually I.. er… he didn’t find it too difficult. He gave his webhost a call and they quickly isolated the hacked code and did a massive search and replace to remove it entirely from the server. The only thing that needing doing after that was to change ALL the usernames and passwords for all of his sites. A little annoying but it could have been a lot worse.

BETHANY
How did you, sorry, how did David Davidson manage to get his server hacked in the first place?

DAVID
Well, his assistant, erm, Stephanie Bumpkin, got a virus on her laptop and it stole her username and passwords that had been saved in Filezilla.

BETHANY
I’m sure Stephanie would tell you that there was ABSOLUTELY no proof it came from her laptop and that her boss wasn’t going to bring it up any more.

DAVID
Anyway, the point is, if you use Filezilla, don’t save your passwords in the software, type them in manually every time you log-in. Or better still, use CuteFTP, this software allows you to encrypt the log-in process and protects all your username and passwords.

BETHANY
OK

DAVID
OK

BETHANY
It’s not the most exciting story in the world is it?

DAVID
Maybe not, but there is a moral to the story.

BETHANY
Which is?

DAVID
No matter how much you protect your server login details, the best thing you can do to protect yourself from hackers is to use a really good webhost who can help you out if the worst happens. As I’ve mentioned before, I recommend Hostgator. They have the expertise to deal with this type of problem, and they have a responsive customer service team who can sort you out quickly.

BETHANY
OK. Can I tell the story about the girl who completed Solitaire in under 40 seconds.

DAVID
Fine, go on then.

BETHANY
Well, that’s pretty much it. I completed Solitaire in under 40 seconds.

DAVID
Remind me again why I hired you.

BETHANY
Dunno… For a laugh?

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