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Lucid Guys on Internet Marketing #14 – Making Videos Part 2

6 October 2010 No Comment

Part 14 in a series of Internet Marketing videos featuring David Congreave and his assistant Beth Rudkin. This week David and Bethany continue their discussion on making videos.

To ask David and Beth an Internet Marketing question, send an email to video@davidcongreave.com

Lucid Resources

DAVID
Hi, I’m David Congreave and this is my assistant Bethany Rudkin. This week, we’re continuing our discussion of shooting video. The following are some of the things we’ve found to be effective when filming.

BETHANY
Firstly, write a script before you start filming.

DAVID
Yes, as hard as it is to believe, all our lines are scripted well in advance by our team of trained monkeys. Even if you’re creating a simple video, having a script to work from will save you a lot of time when it comes to doing the filming.

BETHANY
Seeing as we’ve revealed the script, can I just read my lines?

DAVID
No

BETHANY
Ow! Paper cut!

DAVID
Framing the video correctly can also make a big difference to the quality of your presentation. A common mistake is to put the head in the centre of the frame, but this leaves a lot of empty space at the top. Next time you watch the news, look at where the readers head is framed. A good rule of thumb is to put the eyes, about 1/3 of the way down. Bethany, would you like to demonstrate?

DAVID
What’s wrong?

BETHANY
I trod on the power lead.

DAVID
Well plug it back in.

DAVID
Another good lesson there. Make sure you power down before plugging and unplugging power leads. Thank you Beth.

BETHANY
Welcome.

DAVID
Finally, let’s talk about lighting. Especially when shooting indoors, it can be a real challenge not to end up with very dark video. An HD camera helps, as does shooting in front of a large window, but sometimes you’ll have no choice but to use artificial lighting. Bethany would you care to demonstrate?

BETHANY
Nu uh.

DAVID
OK. Sit tight, I’ll see to it.

DAVID
We’re using 500w halogen lights. This is actually a decorator’s light that we got from a hardware store. They were about 20 dollars each. If you can try and get one with a handle because they get very hot, very quickly. Bethany would you like to demonstrate.

BETHANY
Nu uh.

DAVID
Only joking. The other thing to take care of is not to shine the light directly on the area you want lit; otherwise the light can look very artificial. Bouncing the light off a wall should add enough light without looking excessive. Also, even a 500w bulb like this gives off a very bright light, be careful not to shine it directly into the actors eyes.

DAVID
Even just taking care of those three things – script, framing and lighting – you’ll see a huge difference in the quality of your videos. Bethany, anything to add?

BETHANY
Can I go home early today?

DAVID
No.

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